Sally Masters is joining Parade Publications as its new west coast account manager. Masters comes to Parade from Time Inc., where worked for over 20 years. Masters held a variety of executive positions while at Time, including western advertising director for People, and — most recently — vice president of corporate sales and marketing.

At Parade, Masters will be responsible for creating and implementing programs for advertisers in Southern California, Arizona, Utah and Idaho.

“Sally is an accomplished pro whose strong multi-media experience, innovative outlook and solid client relationships on the West Coast will add tremendous power to our team,” said Greg Hancock, Parade’s western regional vice president.

UPDATE:
Masters actually left Time Inc. in April of 2011.