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Posts Tagged ‘Peter Greenberg’

David Zinczenko on His New ‘High-Profile Life’ and the Real Story Behind His Leaving Rodale

1003_mockup.gifI’ve been looking forward to today’s Michael’s lunch for quite a while. David Zinczenko, who I met in this very dining room many years ago, was joining me with his business partner Stephen Perrine and Patrick Connors, the new publisher of Men’s Fitness. As most faithful readers of this column know, Dave, arguably one of the highest profile editors in history during his tenure as EIC of Men’s Health, and Stephen, head of Rodale Books, were unceremoniously fired from their positions at Rodale last November. The news shocked industry insiders and made headlines all over the media landscape, most notably in a piece penned by Keith Kelly for The New York Post where Maria Rodale cattily commented that David could now go on living his “high-profile life.” When asked if his departure would hurt the brand, she sniped, “It’s not Dave’s Health –  it’s Men’s Health.” Jealous much?

I was thrilled to score the exclusive first sit-down with Dave and Stephen to get the real story behind their firings, an overview of their new venture, Galvanized Brands, and the first look (which Patrick brought along hot off the presses today) of the June issue of Men’s Fitness, the result of their collaboration with their first client, AMI. Dave and Stephen are co-founders and CEO/president and chief creative officer, respectively, of their new firm. Stephen describes Galvanized Brands as a “broad-based brand building and media company that helps other companies unlock their hidden value specializing in health and wellness,” and the duo is positively euphoric about the company’s prospects.

Patrick Connors, David Zinczenko, Diane Clehane and Stephen Perrine

Not surprisingly, it turns out Dave’s living a “high-profile life” that made millions for his former employer has its advantages. (The highly successful Eat This, Not That series he wrote while at Rodale sold 7 million copies in North America.) Last month, it was announced Random House gave Dave distribution and a multi-million dollar deal for his own imprint, Zinc Ink, through its Ballantine Bantam Dell division. As part of the deal, Dave will pen three health/fitness books, the first of which will be published in 2014.  Zinc Ink will publish six to 12 non-fiction and lifestyle books annually — and Dave will share in the profits. He explained that, in addition to Zinc Ink, Random House is prepared to create a series of imprints, like say, AMI/Galvanized, tied to media brands which Random House will publish and distribute. There are currently “half a dozen” AMI/Galvanized book idea percolating, and Stephen told me the first book will be published some time this summer.

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Lunch At Michael’s: Lance Armstrong — For Governor?

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— DIANE CLEHANE

Remember a few weeks back when I promised Lunch readers a full report on the off chance we had our own encounter Lance Armstrong at 55th & Fifth? Well, here’s your early holiday treat. The Tour de France winner-turned-man about town was holding court at Table One today so I couldn’t resist chatting up the surprisingly shy guy. When I first spotted Lance in the power spot I was struck by how dashing (and slim) he looked in his power suit (accessorized, of course, with his own LiveStrong bracelet). All you gossipmongers out there will probably be disappointed to learn he wasn’t dining with his ex-Tory Burch or his one time canoodling partner Ashley Olsen. When I introduced myself to Lance as he got up to leave, he looked a bit nervous when he spotted me surreptitiously (or so I thought) taking notes. “What are you writing?” he asked nervously. That’s when I knew it wasn’t exactly the right time to ask about Tory or Ashley, so I told him I write this little column about who lunches at Michael’s on Wednesdays and asked him if he could tell me who he was with today. After giving the question a bit more time than one would think it warranted, he warmed up and answered. Turns out my new pal was dining with the head of his foundation, Doug Ulman and Kathy Giusti, founder of the Multiple Myeloma Research Foundation. “She does an incredible job raising money for the prevention of that cancer,” he said. When asked why he chose to come to Michael’s (it’s his second visit in so many months), he said with a big smile, “Whenever I ask people where they want to have lunch they say, ‘Let’s go to Michael’s!” He told me he had another date planned but since he seemed a bit skittish about generating any press I promised him I’d keep mum on the specifics. In the meantime, ‘Mayor’ Joe Armstrong says fellow Texans are so impressed by Lance’s heroic fundraising efforts that there’s a movement afoot to draft him into running for governor of the Longhorn state. If Arnold can do it, why not?

Here’s the rundown on today’s crowd:

1. Lance Armstrong, Doug Ulman and Kathy Giusti.

2. Peter Brown.

3. ‘Mayor’ Joe Armstrong and Dorothy Kalins enjoying a long awaited “reunion lunch.” These good pals go way back to the days when Joe was founding publisher of Saveur and Dorothy was editor …

4. Would love loved to have been a fly on the wall for this one: Jim Dolan and Viacom’s Philippe Dauman.

5. Herb Siegal — congrats on your engagement! Ain’t love grand …

6. A group of gents we didn’t recognize …

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