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Posts Tagged ‘Peyton Manning’

Omaha Tourism Team Huddles Up with Peyton Manning

Our first thought after reading Christopher Heine‘s fun Adweek summary of some very opportunistic Mile-High Midwestern marketing is how different Don Draper‘s day-to-day would be if he was dealing with the mad 21st century millisecond world. Our second thoughts were: well done @VisitOmaha, semi-well done @OmahaSteaks.

VisitOmahaPeytonTweet

In case you don’t watch or care about NFL football, “Omaha! Omaha!” – a battle cry uttered throughout a Sunday playoff game by the Manning brother still playing this season – was seized on by both aforementioned Twitter accounts. Because that’s how a savvy brand-baller rolls:

Call it one of the most random tourism marketing moments ever. And those [@VisitOmaha) re-tweet and favorite numbers are pretty good.

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The Man Who Traded Wayne Gretzky Has Had It with Media Vilification

On March 8, Edmonton Journal reporter Cam Cole took a shot at former Oilers NHL hockey team owner Peter Pocklington in an article about the current movements of NFL star quarterback Peyton Manning. The third paragraph reads:

Pocklington, basically a small-timer trying to play with the big boys of NHL ownership, couldn’t afford to do that, couldn’t possibly make an exception even for the game’s most exceptional player without having his entire financial house of cards collapse.

Today, in the same newspaper, Pocklington responds, from Palm Desert, California. In his Op Ed, the former Oilers owner says his other businesses were not failing at the time he chose to trade Wayne Gretzky to the Los Angeles Kings. Rather, he insists it was only the operations of the NHL team that were challenged. Writes Pocklington:

Someone reading this might wonder why I bother to respond. Truthfully, I don’t have a problem with the fact sportswriters disapprove of me trading Wayne Gretzky 24 years ago, although I might suggest that’s a long time to hold a grudge.

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Julia Allison To Pen Column For Tribune Media Services

Starting on March 1 Julia Allison will publish a weekly social media and web focused column through Tribune Media Services for newspapers and electronic platforms.  Allison’s “Social Studies” feature will discuss the ins and outs of widely used programs including Facebook, Twiter, Myspace, and LinkedIn and devices like iPads and smartphones.  Allison’s name carries a great deal of weight in the digital media world as she appeared on the cover of the August 2008 edition of Wired and has written for amNew York, Time Out New York, Newsweek, New York magazine, Cosmopolitan, and The Huffington Post.  She also was a key member of Sony VAIO’s ad campaign, working alongside Justin Timberlake and Peyton Manning.

Allison said she looks forward to furthering her role as a leading voice in social media.

I fell in love with social media when I taught myself HTML and created my own Web site as a freshman in college. There isn’t a single area in our lives — socially, politically, economically — that hasn’t been touched by the digital revolution. I’ve seen both the highs and lows, and spoken publicly about my experiences at companies, universities, and conferences around the world. As a columnist, I’m now interested in helping readers make sense of this “brave new digital domain.”

Julia Allison Shills For Sony

New York media personality, blogger and entrepreneur Julia Allison has a new gig: corporate spokesperson.

Gawker
reports that Allison has signed a year-long deal to make commercials for Sony.

According to Sony, Allison’s involvement is part of a new integrated marketing campaign that is similar to last year’s HDNA campaign. The concept involves a “panel” of celebrities who serve as brand ambassadors. Other celebs involved in this year’s campaign include Justin Timberlake, Indianapolis Colts quarterback Peyton Manning (who was in last year’s commercials, see above), ESPN reporter Erin Andrews, “America’s Next Top Model” judge Nigel Barker, comedienne Amy Sedaris and cinematographer Dion Beebe. The campaign will include national commercial spots, online banner ads, radio and newsprint ads, as well as in-store merchandising, Sony said.

Although the Gawker post about Allison’s new venture is actually very nice to the notorious lifecaster, the best part of the piece is its comment section, in which Allison defends herself and her work. She notes that the Sony deal includes two national television spots, which she shot in June. We’ll keep an eye out for those once the commercials start running next month. (Sony says they’ll start in September and run through next year.)

Also in the comments, Allison revealed some details about a pilot she shot for Bravo for a reality show called “IT Girls.” She said the pilot “sucked” and wasn’t picked up. “This one was really bad,” Allison said about the pilot. “Let’s just put it this way: they chose NYC Prep over it. Yeah. Let that one sink in.”

We’re intrigued. Hey, Julia, any chance we can see this horrible pilot?

The Upscaling Of Julia AllisonGawker

After the jump, Sony’s full release about its new marketing campaign

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