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Posts Tagged ‘predictions’

2010 Media Predictions: Year Of The Tablet?

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Today on the mediabistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven offered up some predictions for the New Year for advertising and publishing, pulled from experts around the Web.

Matt said creativity would abound in 2010, as agencies start to care a little less about polished end products and more about things like viral videos. Jason said he thought the same thing would be seen in publishing, causing the larger publishing houses — which are less nimble — to suffer.

Jason also said 2010 would be the year of the tablet. “The idea that we can have something the same size as a Kindle that has a color touch-screen and can be online all the time and can do the same things that my computer can do, that makes me very excited about reading,” he said. “I think it’s going to be a tremendous boon to the industry.”

Other predictions: brands will start acting more like people (“Very attractive people,” Jason added); a big year for angels; and, as the recession continues, more saving money online, from actual financial planning at Mint.com to using the Web to save money on everything from movies to engagement rings.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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Folio Pulls Out All The Stops for Their 2010 Predictions

folio22.jpgWhile the rest of us are looking to our Magic 8 Ball for clues about next year’s publishing climate, Folio magazine has taken a different approach: the industry trade journal created a list of 115 predictions for 2010 by asking leaders in the field what they expect to see in the New Year.

The list is one-third “no-duh” (like Jim Spanfeller, former Forbes CEO’s prediction, “Digital media will continue to grow share”), one-third educated guessing (“The Apple Tablet will be more horse than unicorn,” says F+W director of audience development Guy LeCharles Gonzalez), and one-third wild speculation (nobody is going to start printing magazines on purple or puce paper, sorry Penton Media‘s Warren Bimblick).

See which ones you agree with. Will magazines make a “modest comeback” after all? Or will 2010 be the year that publishers realize “their magazine is no longer their brand?” Add your own predictions in our comments!

Read More: 115 Magazine and Media Predictions for 2010 — Folio