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Posts Tagged ‘Rachel Fishman Feddersen’

The Week Hires Former Patch Chief Content Officer

The Week Inc., parent of The Week and Mental Floss, has hired Rachel Fishman Feddersen as its new general manager of digital. Fishman Feddersen comes to the company from AOL’s Patch, where she served as chief content officer.

Fishman Feddersen had been with AOL for just a little over a year. Prior to that she worked with Bonnier Corp.’s Parenting Group as editorial director, digital content, strategy and design.

According to The Week, Fishman Feddersen will be tasked with overseeing The Week’s website redesign, as well as increasing MentalFloss.com’s traffic.

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Patch Hires First CCO, Defends Performance

Patch announced the appointment of its first chief content officer. Rachel Fishman Feddersen will oversee the Patch consumer strategy and create scaled content and product initiatives to help enhance the user experience across the Patch platform. She will work closely with national, regional and local editorial leadership, Patch’s product and engineering teams, and AOL and Huffington Post Media Group.

“Rachel is a world-class expert at engaging online audiences and connecting communities with the information they care most about – which is the foundation of Patch’s mission,” said Jon Brod, president of AOL Local, Mapping and Ventures and a founder of Patch.

Fishman Feddersen joins Patch from The Parenting Group, where she most recently served as editorial director, digital content, strategy and design, overseeing digital development of the Parenting, Babytalk and Conceive brands and their online extensions.

“I couldn’t be more thrilled to join Patch,” said Fishman Feddersen.  ”Patch has an enormous opportunity to change the way people consume and share information on a local level, and I am very much looking forward to working with the residents of Patch communities, our editors, and the rest of the team to create the type of experiences that will engage and delight the Patch audience.”

The announcement comes on the heels of Patch’s most recent earnings call for investors where AOL CEO Tim Armstrong defended the company he cofounded, which according to some experts and insiders,  is experiencing estimated losses of $150 million, investor frustration, and overall underperformance.

Here’s some of what he had to say:

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Parenting Introduces iPad Exclusive Quarterly

Forget boring socks and underwear.  This season parents will find what they really need in their stockings: expert advice for raising their kids.  According to Folio, Parenting magazine’s parent company (does that make them the grandparent?) Bonnier Corp. has released an iPad only quarterly titled Parenting Seasons.  The all-digital venture will roll out winter, spring, summer, and fall editions and include a monthly calendar filled with parenting lessons.

Digital editorial director Rachel Fishman Feddersen says Parenting Seasons has a lot to offer subscribers:

We think we’re providing real value.  We didn’t want to just toss something on the iPad, we want to give people a lot for their money.

The pricing plan for Parenting Seasons varies depending on when issues are purchased – $2.99 at the start of a season, $1.99 midseason, and 99 cents at the end of the season.  The inaugural winter edition is sponsored by Gerber and Huggies.  How adorable?!