B&C.jpgReed Business Information has sold three of its business-to-business publications, Broadcasting & Cable, Multichannel News and TWICE to NewBay Media, the publisher of broadcasting b-to-b titles like Television Broadcast and Radio World and an affiliate of private equity firm the Wicks Group.

“With this acquisition NewBay adds significant depth and breadth to its existing portfolio of broadcast properties, including TV Technology and Television Broadcast, and consumer electronic properties, including Residential Systems,” said NewBay CEO Steve Palm in a statement about the deal.

According to a memo sent to staff today by RBI’s CEO John Poulin, obtained by FBNY, staffers at the publications “will remain at RBI as we work with NewBay Media to complete the transition,” although their future at NewBay seems uncertain. A NewBay spokesman told FishbowlNY that he was unaware of the future plans for the brands and their staffs, but a tipster tells us the company will offer jobs to the employees they want to keep by the end of the year. (Know anything? Send us an email or leave a tip in the box on the right.)

Poulin also said the company was continuing to work on finding new homes for the other RBI brands — including Publishers Weekly and Library Journal — that the company has been looking to sell since the summer.

In July, RBI Global CEO Keith Jones revealed that the company was putting nearly 50 of the company’s publications on the block. “We have decided to focus our efforts and investments on a narrower range of brands and markets,” Jones said at the time.

Full memo after the jump

Previously: Breaking: Reed Elsevier To Sell Part Of U.S. Business

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