Whatever the nature of the bizarre coffee shop that opened Friday at 1802 Hillhurst Avenue in Los Angeles’ Los Feliz district, it’s brewing up – two days later – some very impressive east coast coverage. Following an initial report by LA public radio station KPCC, the “Dumb Starbucks” has today been written up at Gawker, Forbes and The Wall Street Journal. With no doubt more such coverage to come before the java-jig is up.
From Luke O’Neil‘s Gawker dispatch:
The odds are that this is some sort of dumb viral marketing stunt or other, and the fact that Dan Harmon of Community and Rainn Wilson were among some of the first to post about it on social media suggests a dumb TV show angle. Further casting suspicion are the dumb store’s dumb disclaimers on their dumb FAQ, where they qualify themselves as a work of parody art in order to circumvent the very, very likely trademark infringement suit they could be subject to.