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Posts Tagged ‘Ray Pearce’

The New York Times Offers Subscription Discounts to Companies

In an effort to keep readers rolling in, The New York Times is expanding its subscription offers to companies that employ 50 or more people. The current three tier subscription system will be discounted to companies depending on their size, reports paidContent. The offer is designed to lure people in and then (hopefully) keep them.

“We think as more people get access to our digital offerings, whether it’s after a free period of sponsorship or through their company, they’ll eventually want to get access for themselves,” explained Ray Pearce, the paper’s Vice President of Circulation and Reader Applications.

We know that many of you are excited, already thinking about how this will allow you to get a Times subscription for free, but the paper is going to do its best to make it easy for companies to manage their accounts.

“There is a self-management tool that will make it easy to assign access to individual employees,” said Pearce. “For example, if a company can assign single administrator to manage who gets access. We’ve also made it easy to add, delete and substitute individuals who fall under a company’s group subscription. For example, if an employee leaves the company, the company can simply assign that access ‘seat’ to someone else.”

Sorry freeloaders.

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The New York Times iPad App Maintains Popularity

Since its launch nine months ago, The New York Times iPad app has been one of the more popular items on digital newsstands.   The Times VP of circulation and reader apps Ray Pearce reports that the paper’s app has been downloaded over 1.5 million times since April and has not shown any signs of slowing down.  Pearce is thrilled with the high distribution numbers the Times app has garnered and a spokesperson from the paper says that subscribers are reading the NYT on their tablet PCs at similar times that they would read the print version:

Our iPad readership is highest at the beginning and end of the day, much like print readership, which supports nicely our readership on other platforms such as mobile and the Web site.

These consumption patterns reflect that the iPad is treated more like a leisurely household device than a mobile smart phone.