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Posts Tagged ‘Reading Rainbow’

Morning Media Newsfeed: USA Loss Draws 22 Million | WSJ Cuts Newsroom Staff

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21.6 Million Watch USA-Belgium Match on ESPN, Univision (TVNewser)
Between ESPN and Univision, 21.6 million viewers watched Tuesday’s USA-Belgium World Cup match — 16.5 million on ESPN and another 5.1 million on Univision. New York Post The broadcast’s workday time slot meant ESPN’s coverage of USA-Belgium was only the second most watched World Cup game so far. ESPN said the viewership of Tuesday’s nailbiter failed to top the USA-Portugal game, which drew 18.22 million viewers. That game aired on a Sunday evening. Deadline Hollywood While not the record-breaking 10.4 million who tuned in for Mexico’s loss on June 29 to the Netherlands nor the 6.5 million who saw Portugal tie Team USA, Tuesday’s Univision viewership was better than the 3.4 million who watched America’s 1-0 loss to Germany on June 26. Online, Univision Digital saw a record-breaking 1.8 million unique viewers watch Tuesday’s game. AllFacebook The Facebook Data Science Team reported that the match yielded 21 million interactions (posts, comments and likes) from 13 million users globally, including more than 6.5 million interactions from some 4.1 million U.S. users. Variety For the World Cup through the Round of 16, ESPN and ABC averaged 4.08 million viewers — a record audience for the tournament, up 44 percent from 2010 (2.84 million) and 122 percent from 2006 (1.84 million).

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Middle Grade Novel Writing

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Morning Media Newsfeed: Prometheus Buys Mediabistro | FNC Books Clinton | Fox’s Reilly to Step Down

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Prometheus Global Media to Acquire Mediabistro (FishbowlNY)
Thursday morning, Mediabistro announced that it has entered into a definitive agreement to sell its editorial and e-commerce assets to PGM-MB Holdings, LLC, a wholly-owned subsidiary of Prometheus Global Media, for $8 million cash. FishbowlDC As part of the deal, PrometheusGM will add to its portfolio mediabistro.com and editorial sites including FishbowlDC, FishbowlNY, TVNewser and PRNewser, as well as the Mediabistro Job Board, and Mediabistro’s education business. THR Prometheus Global Media is the parent company of The Hollywood Reporter, Billboard and Adweek magazines. Mashable The deal still needs shareholder approval, which could happen by mid-July. The tradeshow portion of the company will remain with Mediabistro CEO Alan Meckler under a new company — Mecklermedia. The company’s 3D printing and bitcoin assets are also not a part of the deal. The site gained a following in media circles, particularly in New York and Washington, D.C., thanks in part to its job board and professional skill development courses. The acquisition provides Prometheus with a new cadre of editorial pieces that fit with the company’s other focused media assets. Prometheus also runs the Clio Awards for advertising and the movie event company Film Expo Group. Poynter / MediaWire Mediabistro alums include Brian Stelter, who wrote for TVNewser and now hosts Reliable Sources at CNN, and Patrick Gavin, who worked for FishbowlDC. In 2007, Laurel Touby sold Mediabistro.com for $23 million.

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LeVar Burton: ‘You didn’t come to New York without sitting down with Sue Simmons’

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Another accomplishment beloved broadcaster Sue Simmons can add to her resume? Being indirectly responsible for getting LeVar Burton his hosting gig at Reading Rainbow. In our latest Media Beat  interview, the actor and founder of RRKidz said that, although he’d already done some public TV hosting in Boston, it wasn’t until he came through New York that his career took off.

“I was on my way to Africa, and [Reading Rainbow producers] saw me on a Live at Five interview with Sue Simmons — you didn’t come to New York without sitting down with Sue Simmons on Live at Five — and they saw me, and they tracked me down before I left town and talked to me about the show. They pitched the idea and I thought, ‘This is a no-brainer.’ A half an hour of television in the summer to get the attention of kids where they are, where they’re hanging out, and bring them back to literature? I’m in.”

Part 2: LeVar Burton: By not focusing on reading, “We’re sacrificing our kids”
Part 3: LeVar Burton on How Science Fiction Influences Technology