Go almost anywhere on the planet and you’ll likely find Cosmopolitan. We’re talking 58 international editions published in 34 languages and distribution in more than 100 countries around the globe.
And when your title is that recognizable, you can’t just follow the trends of every Thomasina, Diane, or Harriette publication — even if said phenomenon is as culture-defining as reality shows.
“When you’re as big a brand as we are, you’ve gotta be careful because there’s so much more at stake than if you’re just this little brand,” says editor-in-chief Kate White. “You can end up with problems. With reality shows, you don’t have a lot of say and it takes on a life of its own.”
Watch the full video to find out whether Cosmo will ever enter that market and what White hopes men will gain by sneaking peeks at, er, reading the magazine.
Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.