Earlier this week, we reported that 279 magazines had closed during the first half of 2009, while 187 new titles had launched. These numbers were compiled by MediaFinder.com, an online database of American and Canadian periodicals.
But yesterday, we received another set of numbers from Vocus Inc., which provides software that tracks the media for public relations professionals. Based on their research, Vocus said that while 154 magazine launched during the first half of this year, 556 magazines had closed.
So which research company was right? Turns out, both. The discrepancy is based on the types of publications each company tracks.