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Posts Tagged ‘Reveille’

Rodale To Develop Eat This, Not That! TV Series

thisthat429.jpgRodale wants you to watch this, not that: The publishing company announced it will partner with Reveille to develop and produce an unscripted TV series based on Eat This, Not That!, the bestselling book series from Men’s Health editor-in-chief David Zinczenko and food and nutrition editor Matt Goulding.

The brand began as a column in the magazine and since has expanded to include the book series, as well as a Web site and blog.

Rodale and Reveille also teamed up for six seasons of The Biggest Loser, the weight-loss TV series with ties to Rodale pub Prevention.

The release, after the jump.

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LAT In 90 Seconds

34075574-03083015.jpg“Dick Cheney Is Still A War Criminal, Hilary Clinton Is Still Satan And I’m Back On the Radio”: Shock-Jock Don Imus tried to say little has changed in the time between his firing from CBS eight months ago to his return to the air, on ABC, today. But that would give short shrift to his two new token, er, supporting cast members, black comedians Karith Foster and Tony Powell.

34065408-02160926.jpgNo TCA Tour? The Television Critics Association president Dave Walker of New Orleans’ Times-Picayune, says if the strike doesn’t end by Dec. 14, there might not be any point to holding the annual razzle-dazzle show.

bsilverm.jpegReveille or Revolting? First Ben Silverman selects NBC shows from his own production company, Reveille, then he makes arrangements to sell the wildly successful company for $100 million to $150 million to a London-based firm owned by Elisabeth Murdoch, the daughter of media mogul Rupert Murdoch. Doesn’t seem fishy at all.