In advance of its introduction of a pay wall on its Web site next year, The New York Times has restructured the jobs of a handful of executives today. These vice presidents, which include Paul Smurl, Eliot Pierce and Nick Ascheim, will oversee the creation and implementation of the Times metered pay wall model, set to debut in 2011.
Smurl, currently a VP of advertising, has been appointed to the newly created position of VP of NYTimes.com paid products. Pierce, VP of operations and strategy for NYTimes.com, has been named VP of advertising and digital strategy, business development and ad operations. And Ascheim, who’s currently the VP of product management for NYTimes.com is taking on the few role of VP of new ventures for the Web site. All three will be reporting to Denise Warren, senior VP and chief advertising officer of The New York Times Media Group and general manager of the NYTimes.com.
In addition, Ira Silberstein, who currently overseeing classifieds, is being named VP of product management and classifieds for NYTimes.com and VP of digital production for the site Rob Larson is becoming VP of search products.
Full release, explaining what all these new titles actually mean, after the jump