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Posts Tagged ‘Runner’s World’

Rodale Restructures Runner’s World and Bicycling Sales Teams

Rodale Inc. is dedicating sales and marketing resources to Runner’s World and Bicycling. Below are the leaders of those new departments.

  • Molly O’Keefe has been promoted from associate publisher of Runner’s World and Running Times to publisher of the brands. O’Keefe has been with Rodale for the past 11 years. She had been Runner’s World and Running Times’ associate publisher since 2008.
  • Zack Grice has been promoted to Bicycling’s associate publisher of sales. He has been with brand for 15 years, most recently as associate publisher of marketing.
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Runner’s World Names Managing Editor, Photo Director

Runner’s World has named Suzanne Perreault managing editor and Michele Ervin photo director.

Perreault comes to the magazine from C Lifestyle Productions, where she oversaw editorial and advertising production as its production director. She previously served as managing editor for titles such as Motor Trend, Bon Appétit, Sport Magazine AnnualsLive!, and Motorcyclist.

Ervin’s appointment marks a return to Runner’s World for her, as she began her career at the title as a photo editor. Previously Ervin spent several years as senior associate photo editor of Popular Mechanics. While there she earned several photography awards.

Runner’s World Names Design Director

Benjamen Purvis has been named Runner’s World’s new design director. Purvis comes to Runner’s World after serving as creative director at Men’s Journal for a little over a year.

“Ben is an immensely talented, experienced, versatile designer whose vision and leadership will influence not only the magazine but also our rapidly growing website, our upcoming tablet offerings and various other parts of the brand,” said David Willey, general manager of Rodale’s Active Living Group and editor-in-chief of Runner’s World.

Purvis’ changes will be first seen in the magazine’s October issue, which hits newsstands September 4.

The Adweek Hot List Winners: Magazines

(Via Adweek)

On Friday FishbowlNY gave you a preview of a few winners in the Adweek Hot List, but before that we offered up our predictions on which magazines were going to be victorious.

Now that all the Hot List winners have been announced, let’s take a look at who won and who we picked, to see if we can brag or never predict anything, ever again.

General Interest

FishbowlNY Pick: The New Yorker
The Winner: Time

Entertainment/Celebrity

FishbowlNY Pick: People
The Winner: People

Travel

FishbowlNY Pick: Travel + Leisure
The Winner: Departures

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Runner’s World Boosts Editorial Team

Runner’s World has announced four additions to its editorial team. Mike Fazioli is now Managing Editor, Debra Witt is Pages Editor, Amanda Hinderks is Assistant Photo Editor, and David Graf has been named Associate Multimedia Producer.

Fazioli most recently worked at Travel & Leisure. Witt joins Runner’s World after working in Rodale’s custom publishing group for three years. Hinderks’ work can be seen in Ethos Magazine, and she once worked as director of photography for Trend Magazine. Graf comes to the Rodale magazine from the Community Action Association of Pennsylvania.

Rodale Integrates Sports Brands, Promotes Two

bicycling.jpgJust over a month after restructuring and promoting its editorial leadership and chief executives, magazine publisher Rodale Inc. said today that it has integrated its running and cycling sales teams under one associate publisher.

Molly O’Keefe, the associate publisher for Runner’s World and Running Times magazines, has been promoted to the associate publisher of the newly integrated sports title team, taking on responsibilities of Bicycling and Mountain Bike as well.

Paul Collins, director of Rodale’s Sports Marketing & Events division, has also been named advertising director of the four sports titles, and he will be reporting to O’Keefe.

The company said the integration “will provide agencies and brand marketers access to two robust audiences, with strong household incomes — and a passion for the healthy and active lifestyle — at a time when running and cycling participation are at an all time high.”

Last month, Rodale implemented a number of changes across many of its titles and divisions, including giving additional responsibilities to David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who now also serves as editorial director of Bicycling.

Full release after the jump

Previously: Rodale Restructures Management

Related: How To Pitch SI.com, How To Pitch Skiing

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Fortune Hires Festino As Design Director

RF_Biz.jpgFortune has named Robert Festino its newest design director.

Festino has previously worked at Entertainment Weekly and Runner’s World and has served as art director at ESPN magazine and Bon Appetit.

He will be joining Fortune on February 8, reporting to the business magazine’s creative director John Korpics.

Related: Time Names New Design Director

Newsweek Celebrates The Year With Interview Issue

091219_COVER-thumb6.jpgThe last big story to come out of Newsweek was the Sarah Palin cover controversy, with a cover image that had been previously featured on an issue of Runner’s World. Not the most glorious way to end out the year.

So The Washington Post Co.-owned magazine decided to end December on a high note, combining its interviews with some of the world’s biggest names into several different segments. There’s Newsweek editor Jon Meacham talking to both Hillary Clinton and Henry Kissinger about the role of Secretary of State (or “Hey, we’re relevant too!”), Bill Maher and Joe Scarborough thinking they are witty while discussing what it is that makes someone a pompous pundit good talk show host (was Dennis Miller not available?), and director Peter Jackson talking with James Cameron about how to make billions of dollars without ever technically selling out.

It’s an interesting tactic to pit one interviewee off another, and one that’s certain to sell copies, even without all the other interviews in the issue, like Bill Clinton, Timothy Geithner and Gen. David Petraeus.

Read More: Newsweek’s Interview Issue

Rodale Restructures Management, Promotes Michaelson To President, CMO

rodale.jpgMen’s Health publisher Rodale Inc. announced a sweeping restructuring of its management team yesterday, along with the promotion of customer marketing EVP Gregg Michaelson to president of integrated marketing and sales and chief marketing officer.

The changes come five months after Rodale’s CEO Steven Pleshette Murphy decided to leave the company and was replaced by the founder’s granddaughter, Maria Rodale.

In addition to Michaelson, several other executives were given additional duties and shuffled around, including editorial execs David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who will now also serve as editorial director of Bicycling; Bill Stump, who was promoted to SVP/editorial director to oversee Prevention, Organic Gardening and Rodale.com; and Karen Rinaldi, who was promoted to EVP/general manager and publishing director of Rodale Books.

Left out of the promotions was Men’s Health editor David Zinczenko, as pointed out by Jeff Bercovici. The recent cover controversy may have something to do with that.

Other changes saw chief information officer Ken Citron adding COO to his title, Tom Pogash being promoted to CFO, Robin Shallow taking over control of Rodale’s communications department and Paul McGinley becoming EVP/general counsel and chief administrative officer.

The full release explaining all the changes, after the jump

Read More: Promotions All Around At Rodale — But Not For Editor of Men’s Health –Daily Finance

Previously: Men’s Health Runs Same Cover Twice — Purposely?

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Prevention Names Pilates Expert Fitness Editor

B00005NIOO.01.LZZZZZZZ.jpgHere’s some early holiday cheer for the magazine industry: Rodale Inc., which holds such fitness titles as Men’s Health, Runner’s World and Bicycling magazine, has just hired one of its freelance contributors as fitness editor for Prevention magazine.

Jessica Cassity has recently worked as a freelance fitness writer for The New York Times, Fitness, Self, Shape and Weight Watchers, as well as Prevention. Previously, she was a contributing editor at Health magazine.

Cassity also co-created the Pilates instructor Web site www.pilates-pro.com and worked as Soho community leader for Lululemon, where she managed the apparel company’s community-based programs like free yoga in Bryant Park.

Full press release after the jump.

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