These days, everyone is cutting back. But one place where people refuse to scrimp is on their wedding. So it comes as no surprise that in this time of shuttered publications, cut-backs and layoffs, we can see an announcement of the launch of a new wedding magazine this fall, a new wedding-themed website for grooms and even a fellow member of the media Twittering through his wedding planning.
Get Married recently announced it was adding a semiannual magazine to its wedding planning Web site and Lifetime television show. The magazine, which will debut in October, will be sent to readers, bridal retailers, shows and vendors for free. Although the magazine will bring in some revenue through ads, earnings from the Web and television offerings will mostly offset the cost, said Becca Brett Leish, Get Married’s director of marketing and communications.
“We are offering ad opportunities in the magazine but the ad rates, compared to other national magazines, are much less,” Leish said. “The show and the magazine both drive brides and users to the Web site and that’s where we are monetizing content.”
Get Married magazine is led by executive editor Stephanie Davis, who formerly served as editor in chief of skirt!. She will work closely with Jill Meister, the editor-in-chief of GetMarried.com as well as producers for the television series in order to integrate content across all three mediums.
Read on for more news about new media approaches to wedding planning