It’s the sweeps that never end–at least at FishbowlNY. Every station finding their own spin to throw a flag on a declare victory (watch for promos coming to a TV near you!).
Channel 11 did not win against rival WNYW at 7 a.m., 8 a.m., or 10 p.m. And making it worse, Channel 11 didn’t even improve upon its numbers from the February 2011 sweeps.
Starting at 4:00 a.m., where WPIX remains the only station with a morning newscast that early–and perhaps we can understand why. PIX News at 4 averaged a .4 rating and 2.6 share in Households. A year earlier the newscast managed a .6 and 3.9.
Channel 11 lost to all competitors (other than informericals) with the exception of a TMZ rerun on WNYW/Channel 5 (.4/2.3).
It was no abberation for WPIX. At 5 a.m. with the station averaged a .6 and a 3.5 in Households, as opposed to a .8 and 4.6 share 12 months earlier. WPIX lost to every other news program.
Same result, different hour. At 6 a.m., Channel 11 averaged a .8 rating and 3.7 share of Households. It’s once again a drop off for WPIX from the February 2011 survey: 1.0 and 4.3.