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Posts Tagged ‘Sundance Channel’

Elle‘s Joe Zee Puts It All on the Line for Sundance Channel


In All on the Line with Joe Zee, Elle creative director Joe Zee helps struggling fashion designers save their businesses. And, although reality shows come a dime a dozen these days, Zee says the decision to step in front of the camera for Sundance Channel was not taken lightly.

“I loved the idea of being able to do this, but it was important to me that it be authentic. It was important to me that it be original, and that it would be genuine, and that I could actually come in there and help people,” Zee said in our Media Beat interview.

And he says that the many sides of his personality you see in the show are the real deal.

“The reality is we do what we do, because I am authentic in that position. I don’t do it because of the cameras. I don’t do it for any heightened drama. I do it because I really believe in it. If I’m mad at you, I’m really mad at you and, if I’m really excited about you, I’m really excited about you. And those moments exist with or without what’s going on. So, I think my reality TV experience is the fact that I can be myself.”

Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

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Elle‘s Joe Zee Puts It All on the Line for L.A. Fashion

For two seasons of Sundance Channel‘s All on the Line with Joe Zee, Elle creative director Joe Zee was part mentor, part professor and part psychologist for struggling fashion designers. But, for Season 3, Zee said it was time to shake things up a bit.

“We had done seasons one and two in New York, and not that it’s tapped out, but it’s time to sort of really grow what the series can be about,” he explained in our Media Beat interview. “And I think West Coast fashion has really sort of evolved in terms of what the importance of it has been in the past few years. And also this is the world I live in. The celebrity culture in America is huge and only getting bigger, and what someone wears on the red carpet, on television, or in the media can ultimately change a struggling designer’s business.”

So, how much does Zee’s on-screen persona align with the real thing? All of it, he says.

“The reality is we do what we do, because I am authentic in that position. I don’t do it because of the cameras. I don’t do it for any heightened drama. I do it because I really believe in it.”

Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

Nickelodeon Promotes Mullen To Head On-Air Creative Strategy

nick2.pngKids network Nickelodeon today promoted its vice president of preschool production, Anne Mullen, to senior vice president overseeing on-air creative strategy for the whole network — from preschool programming to Nick at Nite. It’s an intense promotion that puts Mullen in charge of all on-air promotion and brand communications, Nick’s COO Russell Hicks said.

“Anne has been a talented and energetic leader within our organization for more than four years,” Hicks said in a statement. “Her experience in creative strategic planning for top brands continually brings a fresh perspective to Nickelodeon.”

In today’s economy, a fresh look at partnerships with brands that keep your network alive with precious ad dollars is certainly important — perhaps more important than ever. Additionally, Mullen is being charged with developing strategies that will bring Nickelodeon’s kids and family TV channels, which include NOGGIN, The N and Nicktoons Network, and the company’s Web sites under one Nickelodeon brand.

In her previous position, Mullen worked to develop promotions for “Dora the Explorer” shows, managed the creative team for the “Blue’s Clues” tenth anniversary event and helped launch several preschool series. Before joining Nickelodeon she worked for the Sundance Channel and Razorfish.

A full release after the jump

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Indie Channel Sells (Out)

redfordgreenstill.jpgPer Deadline Hollywood Daily: Rainbow Media bought the Sundance Channel for $496 million.

Sundance Iconoclasts: About as Daring as Mayo on Pastrami

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Sundance Channel and Grey Goose Vodka are foisting a new season of Iconoclasts on the world. We love these pairings, largely because they’re so easy to mock.

Robert Lloyd loves this because it’s pretentious worthy high-production value television, unlike everything else he’s forced to review.

Maureen Ryan likes the longer format of celebrity chit-chat.

Tonight, professional edgy guy Sean Penn chats with author Jon Krakauer about Penn’s movie based on Krakauer’s book. Synergy.

Alicia Keys and Ruby Dee are fine, if only because their names rhyme.

Mike Myers, who’s working on a movie about a self-help expert and Surprise! self-help expert Deepak Chopra.

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Norman Lear and Howard Schultz–moguls.

Wynton Marsalis meets Iron Chef John Besh — wanna bet they talk about what it means to miss New Orleans?

And since this series is all about “the world’s most fascinating and controversial minds”, who better than:

Madeleine Albright and Ashley Judd. What’s the connection? They both color their hair? They both photograph taller than than they really are? We can only hope this will be as embarrassing as the Renee Zellweger and Christiane Amanpour session last season.

The SNL version with Bjork and Charles Barkley is priceless, but NBC, the spoilsports, have pulled their content from YouTube.