Jonathan Hills has been named general manager of Time Inc. Lifestyle Group’s ALLYOU.com. Hills is responsible for leading strategic development and business operations, including growing audience, creating partnerships, and overseeing digital content and product development. He will report directly to publisher Suzanne Quint beginning on February 6th.
“Digital media has completely transformed the way that women think about shopping and saving,” said Quint. “Jonathan’s proven leadership, enthusiasm for our brand, and expertise across all platforms will help ALL YOU lead this revolution by offering great solutions for both consumers and marketers.”
Prior to joining Time Inc., Hills was general manager of Reader’s Digest Digital, where he worked on e-commerce initiatives, advertising sales, strategic partnerships and product development strategy.
“ALL YOU is a powerful, robust, highly differentiated brand with an engaged audience and clear consumer vision,” said Hills. “This is an incredible opportunity to grow the brand’s influence online, especially now, as consumers recalibrate their spending and seek ways to live better on less.”