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Posts Tagged ‘Tim Armstong’

AOL Expands Partnership with Publicis

AOL logo GThere’s a lot of money in video advertising, and so AOL has decided to expand its advertising partnership with Publicis. The deal will give VivaKi — part of Publicis — more access to premium video ad space across AOL’s brands.

According to a release, eMarketer reports digital video ad spending is increasing by a whopping 30 to 40 percent a year. EMarketer expects spending to hit $7.77 billion next year, up from $5.96 billion this year. Those kind of numbers were enough to convince AOL’s CEO, Tim Armstong, to go big.

“Video is fundamentally changing the Internet into sight, sound, and motion and the Publicis Groupe/AOL partnership is the start of enabling global video advertising to scale to global consumers — offline or online,” said Armstrong, in a statement. “AOL is transforming as a company and as a partner into a programmatic advertising platform, and today’s announcement is another big step in our strategy.”

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AOL/Huffington Post Considering Paid Content

If you block it, will they come? That’s a question Tim Armstong, the CEO of AOL, might be facing pretty soon. He told Bloomberg News that AOL and The Huffington Post might launch premium versions of content – in other words, the future of those sites might be found behind a paywall.

In an interview at the Cannes Lion media conference, Armstrong explained that asking readers to pay for some editorial work on the site is something worth exploring.

He said that AOL and HuffPo are “open in the future to strategies that will help create great content and monetize it properly,” and added “I think content subscriptions on the Internet can be a very viable business.” According to Bloomberg, Armstrong indicated that the first step to launching subscription-based content would probably involve AOL’s business-to-business sites, such as the one that provides news to the defense industry.

It’s certainly a smart idea to test this out with b-to-b sites, because we’re a little skeptical that people will be willing to pay for AOL or HuffPo content. Okay, a lot skeptical. Okay we don’t actually believe anybody will. There. We said it.