Last week FishbowlNY told you about The New York Times preparing its group coupon service, TimesLimited, and yesterday – between forwards from our friends that based their entire comedic value on animals doing human things – we received an email that the service has officially launched.
Like you, we have some questions about TimesLimited, starting with: Why now? It seems a little late for the paper to be launching a group service, with sites like Groupon – and to a lesser extent, LivingSocial – already commanding much of the market.
Eileen Murphy, Vice President, Corporate Communications, for the Times, tells FishbowlNY that the paper feels quite differently. “We think the time is right for this. We’ve had success with our existing email based advertising programs like Sophisticated Shopper and Great Getaways and think this endeavor is timed perfectly. It’s a natural extension for the Times; we have the assets, the consumer reach and the relationships with advertisers”