FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Posts Tagged ‘Usher’

When the Sponsored Content (and Headline) Writes Itself

Our sister publication Billboard reported this week about a breakfast of cross-promotion champions, headlining their item “New Usher Song Available Exclusively in Honey Nut Cheerios Boxes Sold at Walmart.” Other media outlets have followed and, well, the breakfast cereal-buying public is having fun with it. Here’s a sampling of the reaction, from copywriter Mark Campbell, music video director Shomi Patwary and film blogger Scott Weinberg.

UsherCheeriosTweet1

UsherCheeriosTweet2

Read more

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!

Tom Leykis’ Latest Online Gambit: 50,000 Songs in a Row

On Monday at noon PT, Tom Leykis kicked off his latest Internet experiment: the all-music stream Pure Pop Hits. Aimed squarely at the 12-to-24 demo, it features a DJ-less run of songs from the past three years and is set to play 50,000 of them… in a row.

“We are fully licensed with ASCAP, BMI, SESAC and Sound Exchange as a webcaster,” Leykis tells FishbowlLA. “The total cost of operating Pure Pop Hits is a fraction of the cost of the KIIS-FM receptionist… if they still have one… About $7,000.”

To put that crazy 50K number in proper perspective, it means there will zero commercial interruptions in 2012. Featured artists include Katy Perry, Lady Gaga, Kelly Clarkson, Usher and Pitbull. Pure Pop Hits also promises to never censor any song lyrics.

Read more

Mass Appeal Rapper Columnist Misses Deadline

mass_appeal_trick_fbny.jpgMass Appeal — the New York-based magazine whose founder, Patrick Elasik, was electrocuted in 2005 while attempting to cross subway tracks in New York — had been running a regular column by R.A. the Rugged Man, a Suffolk County-based rapper. He missed a deadline by two weeks and then stopped returning associate editor Jay Riggio‘s phone calls. Riggio eventually tracked R.A down on Thanksgiving Day at his family’s home. On the phone, things were a tad, uh, contentious between R.A. and his editor.

“Since R.A. declined to give us a column, we decided to transcribe the shitty conversation I had with him and publish it,” Riggio explained. The following should serve as a cautionary tale to you deadline-conscious magazine editors out there who are thinking about employing celebrity rappers as columnists:

R.A., we need your article now. The deadline was two weeks ago.

I told you I don’t have time for this shit. I’m making a movie right now and I’m getting ready to go into production and everything is a fucking mess. Plus it’s Thanksgiving, what the fuck are you calling me for? Who gave you this number? You got no respect, I should punch you in your fucking face. I’m here with my family. My father says I suck at writing and wants to know what you clowns want from me.

Read more

Video: 20 Years Of Susan Blond, PR Handler To Thriller-Era MJ, Britney, Others

Last week, Michael’s played host to 20th anniversary party for Susan Blond, p.r. diva to Michael Jackson (Thriller-era), Boy George, Prince and hundreds of others. The video tribute — featuring Clive Davis, Usher, Lil Jon and Patrick McMullan, among others — was screened at the party. At eight minutes, it’s long, but spans a good crunk, er, chunk, of three decades of “handling” talent.