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Posts Tagged ‘Vicci Lasdon Rose’

Us Weekly Brands Trucks

With headlines like “Jennifer Lawrence: I’m Attracted to My Brother” Us Weekly has always stood out on a crowded newsstand, but now it’s going to stand out on the highways as well.

The magazine’s Publisher, Vicci Lasdon Rose, tells MinOnline that they currently have three gigantic Us Weekly-branded trucks rolling up and down major highways along the West and East Coast, and a large section of the Midwest. And before you think “Thank god we don’t have those monstrosities in the city,” Rose has some news for New Yorkers: “I plan to have a fun promotion with the truck in New York. Imagine the reactions that will come from seeing one on the street.”

That sounds great and not gaudy at all! Here’s hoping the truck stays in Times Square.

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US Weekly Draws ASME Fire for Faux Cover

78909-uscovmed.jpgTurns out that even though times are as desperate as they are in the magazine world, you still can’t do whatever you want to make money. ASME has just slapped US Weekly on the wrist for violating the very rules they have set up, which are “designed to protect magazines’ editorial integrity.”

The violation in question is the faux Grey Gardens cover the weekly mag ran on its April 20 edition. The mock cover was part of a five page spread for HBO’s upcoming production starring Drew Barrymore and Jessica Lange (read Gail Sheehy‘s original, and amazing, New York piece here, by the way).

Says Vicci Lasdon Rose, publisher of Us Weekly: “We were very clear by the creative treatment…so there was no miscommunication there. There was no effort to betray or manipulate the reader.”

Says ASME CEO Sid Holt: “ASME firmly believes that advertising cannot obscure the cover in any manner whatsoever, especially advertising that mimics editorial.”