TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Will Pearson’

Mental Floss’ Jim Kaminsky: ‘I Finally Found a Useful Outlet for That Kind of OCD Behavior’

Mental Floss, the magazine packed with information that can stump pretty much anyone you know, has a new guy tinkering under its hood. Jim Kaminsky is the title’s new Editor-in-Chief, and the first issue under his guidance hits newsstands tomorrow.

We got a chance to preview the issue, and from the looks of it, Kaminsky already has the magazine humming. Mental Floss’ Sept./Oct. issue is filled with entertaining and engrossing features that are sure to gain it new readers.

Kaminsky told FishbowlNY via email that when he came aboard, the magazine already had these things, he’s just been doing some fine tuning.

“The core idea of Mental Floss is so strong: the fantasy of a perfect liberal arts education between the pages of a magazine,” began Kaminsky. “The voice springs from that. It’s as though you’re hanging with your smartest and funniest pal, the one who wears geekiness on his sleeve, but is lovable and awesomely fun to be with. Will Pearson and Mangesh Hattikudur, the magazine’s founders, nurtured that voice over the course of a decade, so everything I’m doing with it is just an amplification of what was already there.”

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now! 

Mental Floss Magazine Hires Editor-in-Chief

Mental Floss, the bi-monthly magazine chock full of odd facts (Memorial Day was first known as Decoration Day), has hired James Kaminsky as Editor-in-Chief. According to The Cutline, Kaminsky has previously worked at Playboy, Rolling Stone and Men’s Journal.

Will Pearson, C0-Founder of the magazine, is hopeful that Kaminsky’s background will help the title expand beyond its typical reach. “We’re looking to introduce this magazine to more people, and I think he’ll be an editor who can fine-tune it to reach a larger audience,” said Pearson.