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Posts Tagged ‘XXL Magazine’

HOT 97′s Ebro Chooses Creative Over Corporate

EbroelViejoOnce upon a time, it would have been hard to imagine someone picking reality TV over the job of program director in the nation’s number one radio market. But just as surely as Kardashian is spelled with a “K”, those days are now upon us.

Following a semi-ultimatum from the management of hip-hop NYC power house HOT 97, on-air personality Ebro (a.k.a. Ebro Darden) revealed this week that he has decided to focus on the “talent” aspects of his career rather than those involving Excel spreadsheets. He will remain on the air, but his work on the upcoming VH1 reality TV series This is Hot 97 and future, resulting commitments tipped the scales. From a report by XXL magazine:

Stating that he was ultimately told to choose between his two positions, the long-time employee went with the entertainer route.

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5 Traits Every Good Magazine Editor Has

For many journalism junkies, there are few things more honorable than landing a spot on the masthead. However, being an editor requires much more than just a love for media or a knack for grammar. For one, you need to be able to multitask and manage the various projects and personalities of the staff.

“When you’re a writer, it’s a very singular experience,” said Jayson Rodriguez, a writer-turned-editor of XXL. “But here, I’m in touch with the art team; I’m in touch with the research department; I’m trying to make sure things can align on the front end as fast as they can so they have appropriate time on the back end. I’m thinking in terms of the whole product instead of just one story. In a lot of ways, it’s like you’re an ambassador of the process.”

Read more in 5 Signs You’re Ready to Be an Editor. [subscription required]

Andrea Hackett

5 Traits Every Good Magazine Editor Has

For many journalism junkies, there are few things more honorable than landing a spot on the masthead. However, being an editor requires much more than just a love for media or a knack for grammar. For one, you need to be able to multitask and manage the various projects and personalities of the staff.

“When you’re a writer, it’s a very singular experience,” said Jayson Rodriguez, a writer-turned-editor of XXL. “But here, I’m in touch with the art team; I’m in touch with the research department; I’m trying to make sure things can align on the front end as fast as they can so they have appropriate time on the back end. I’m thinking in terms of the whole product instead of just one story. In a lot of ways, it’s like you’re an ambassador of the process.”

Read more in 5 Signs You’re Ready to Be an Editor. [subscription required]

Andrea Hackett

XXL Magazine Launches iPhone App

XXL magazine has launched its first iPhone app, and if you’re an aspiring emcee, this is a must have. Features include a hip-hop news feed, trivia section and a geo-tracking section that allows users to find their friends.

The app is already a hit, having reached number seven in the iTunes music apps category with 10,000 downloads in a little under a week. The reason for such quick success? The “Ready or Not” function, which allows users to upload 30-second freestyles and submit them directly to XXL editors to be judged. If they like your mic – er, iPhone – skills, your freestyle could be feautred on the magazine’s website.

Every aspiring rapper knows how hard it is to get noticed, so this app – and specifically the Ready or Not function – is actually very cool. Vanessa Satten, Editor-in-Chief of XXL, calls the app an American Idol for hip-hop:

Singers have American Idol but aspiring rappers have limited outlets. ‘Ready or Not’ lets aspiring rappers get heard by those who can actually help launch their career.  Established artists, label A&R executives, XXL editors and industry heavyweights will all be reviewing submissions.  We believe this can be a really important tool for hip-hop.

So what are you waiting for? Download the app and submit some rhymes. Hey, you never know. If Yelawolf can get signed, there’s hope for all of us.