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White House: Obama’s Between Two Ferns Cameo Driving Traffic to HealthCare.gov (The Washington Post / Post Politics)
The White House said in a tweet early Tuesday afternoon that President Obama’s appearance on the Funny or Die Web series Between Two Ferns With Zach Galifianakis has made that website the top referrer to HealthCare.gov. Politico As of 1 p.m. ET Tuesday, the website had racked up more than 19,000 referral visits from Obama’s Between Two Ferns video, which was posted around 7 a.m., Centers for Medicare and Medicaid Services spokesman Aaron Albright said. But those who clicked through from the video to HealthCare.gov represent just a small percentage of those who watched the video. Around 1 p.m., the video had drawn about 3 million views through Funny or Die’s video player. By 6 p.m., the total was around 7 million. Reuters In the video, Obama got the chance to urge the youth of America to get health insurance, but not until he’d been subjected to questions like “What is it like to be the last black president?” and “What should be done about North Ikea?” Youth participation is crucial to the success of the program, but U.S. government data released on Tuesday showed that while the number of people enrolled in private insurance under Obamacare reached 4.2 million by March 1, the proportion of adults aged 18-34 remained unchanged from January at 25 percent of total enrollment in private Obamacare plans. Variety At Tuesday’s briefing, White House press secretary Jay Carney was grilled by the White House press corps on whether the video demeaned the dignity of the office. “I think we made the right call here,” Carney said. “I think what it says is gone are the days when your broadcasts can reach everybody we need to reach.” He noted that Between Two Ferns videos average 6 million views, and that he expected the Obama interview would exceed that. He declined to say exactly which parts of the interview were scripted and which ones were not. THR During Obama’s six-and-a-half-minute back-and-forth with Galifianakis, the president played the role of a stern, sometimes irritated straight man as the comedian deadpanned a series of questions that were alternately outrageous and inane. “This is a perfect example of a great partnership with Funny or Die stepping up in a big way,” said Between Two Ferns producer Eric Ortner. “The site has a very robust traffic base of young men and women who are on the edge of the cultural zeitgeist.” PRNewser Will the people who hate the president’s health care law see this clip and change their minds? Of course not. The point, really, is that this appearance was far more valuable than any Sunday morning show discussion could be, no matter what Obama’s opponents think. We all know that the key to successful communication is to deliver the message to the right audience in the best possible format, which for young people is not Sunday morning on NBC with David Gregory.