So, we hear there’s a PowerPoint presentation going around sports league offices and ad buyers that takes aim at ESPN, accuses their multi-platform strategy of being flawed and basically says that any commercial association with ESPN or ABC Sports is toxic.
Naturally, we want to see this thing. We first read about it in Sports Business Journal, who described the presentation, “The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings,” as a “full color presentation [that] uses a series of bar graphs to bash everything about ESPN.”
According to SPJ:
The report has made its way into ESPN’s offices, where it, obviously, does not sit well with executives. They aggressively take issue with its findings and dismiss the document as a product of network spin and corporate jealousy. They are angry at the networks that anonymously are distributing it, challenging those broadcasters to focus on their own sports business shortcomings rather than try to tear down others. ESPN criticizes the reportâ€™s singular focus on TV ratings as myopic, and its top executives lampoon rivals that look only at TV windows and ignore the larger digital universe. ESPN went so far as to prepare its own report to rebut the ratings findings that it called “ESPN Myth and Reality.”
If anyone could supply us with a copy of either Powerpoint, we’d be much obliged. Give us an e-mail.