The Atlantic Hires New Director of Sales

Moira McDonald is joining The Atlantic as Director of Sales for the Pacific Northwest.

McDonald brings a wealth of sales experience to the venerable periodical. She spent 14 years at WIRED magazine, where she held several senior sales positions during her tenure.

“I’m delighted to welcome Moira to The Atlantic,” VP and Publisher Jay Lauf said in a statement. “As The Atlantic broadens its presence through digital and event platforms, Moira’s deep market knowledge and intuitive understanding of multi-platform programs will help us fuel even greater success.”

The Atlantic has already seen a upswing in readership.

In the first half of 2010, The Atlantic posted a 21.75 percent increase in ad pages and TheAtlantic.com reported a 166 percent revenue increase.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.