David Minkin has been named The Atlantic’s associate publisher of sales strategy and operations, a new role at the company. Minkin was the co-founder and publisher of Breaking Media, which operates sites like Dealbreaker.com and Fashionista.com.

“Having followed David’s career for years, I am thrilled we were able to design a senior position that pairs his entrepreneurial spirit, passion for data and analytics, and marketing creativity with The Atlantic’s industry-leading sales and marketing team,” said The Atlantic’s president, M. Scott Havens, in a statement.

“It’s incredibly exciting to work with Scott and the fantastic team he’s assembled here as we continue to revolutionize what it means to be a media business in the 21st century,” added Hinkin.