The Dogs Days of Summer: Not Hot Enough For You?

We’re not entirely sure how it’s only Thursday today and not Friday — probably some evil plan concocted by NBC to fool the entire country in order to make more money off the Olympics. Anyway, it’s August, and as much as we love gazing at Michael Phelps we need a break. To that end we bring you an entirely new sporting event, as exhibited by Gavin Miles McInnes, former Vice founder and currently one half of StreetCarnage.com. In our minds this is nothing less than an Olympian feat, and possibly should be considered as a future event. Synchronized pepper eating anyone?

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.