TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Economist Launches Sports Blog

The Economist isn’t the first place we go for sports analysis, but maybe, if its new sports blog Game Theory proves worthwhile, it’ll break into the top 10. Tom Standage, Digital Editor of the magazine, said that there is a natural space for the subject within the Economist’s realm.

“Sports are often discussed in The Economist’s offices, just as they are in other workplaces,” said Standage. “This new blog lets our journalists share their passion for sports more widely and extends our distinctive analytical approach into a new field.”

Standage might be on to something. While ESPN, Yahoo Sports, Sports Illustrated and The Daily News offer plenty of updates on how bad the Giants are and how Isiah Thomas is going to ruin the Knicks no matter what we do to try and stop — sorry, we got carried away. Where were we? Oh, right — there is definitely room out there for an Economist view of sports. Game Theory has much more than a puncher’s chance at being successful.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!