We’re big fans of The New York Times Magazine under the direction of Hugo Lindgren. It’s pretty much the number one reason we subscribe to the weekend edition of the Times. Judging by Lindgren’s talk at Columbia Journalism School yesterday, he knows that the magazine is doing well, but he did admit one mistake: Not pushing for an iPad app.
Lindgren explained that he had the chance to get a separate app made, but let it slip by:
When I got there, we had a budget to create our own app. Literally, we were about to hire our own people and the budget disappeared. And I got pretty focused on the magazine, on the print magazine, because that’s where we needed a lot of attention. And I probably kind of blew it a little bit not fighting that hard enough, and we’re going to get that restored.
Exciting, right? We’d love to read the magazine separate from the Times’ app. But Capital New York reports that Lindgren said the app won’t be ready for about two years.
Two years! Will there even be an iPad in two years??? We might be living on Mars in two years! Will we even want to read on Mars, since it’s a new planet and all?
Life is unbearably difficult sometimes.