TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Wall Street Journal Launches Lifestyle-Focused Ad Campaign

The Wall Street Journal has been telling everyone who will listen that it’s not just a business-centric newspaper for awhile now. Starting tomorrow, that message is about to get a lot more prevalent. The paper is launching an ad campaign titled “Live in The Know” tomorrow, and the theme is that there’s a little something for everyone inside the paper; it’s not just a place to read about capped indices (we had to look that up).

The video above is a spot for the campaign, which will also appear online and in print. Jim Richardson, Vice president of Brand Marketing for The Wall Street Journal, said of the ads, “The campaign highlights the breadth and deeper understanding readers get every day only from reading the Journal.”

Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!