The Webbys: Thanks For Sleeping With Us

So, it became clear half way through last night’s Webby Awards why the winners were limited to five word acceptance speeches: so many awards! (Seriously, so many that the winners were requested to come to the stage in “clusters”). Still, five words is a lot of pressure and, as we shortly discovered, it was all about the presentation and making your fifteen seconds (literally) count. A couple of speeches of note from the many we heard last night:

Arianna Huffington (all about the presentation): President Obama…Sounds good right?
New York Times: Eliot Spitzer…We thank you.
will.i.am: Now we know we can.
Stephen Colbert: Me! Me! Me! Me! Me!

But the crowd favorite came from the Trapeze who won in the Retail category for their Ikea bed campaign: Thanks for sleeping with us.

Seth Meyers did an admirable job of holding the long, packed event together (so packed one attendee told us they’d had and easier time getting in to the Sex and the City premiere). From his opening monologue: “Tonight we are honoring the two percent of the online industry that’s not pornography.” We’ll be back with the photo evidence later in the day.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.