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@themediaisdying Revealed!

meddgyelog.png@themediaisdying, the Twitter feed which has been chronicling the downward spiral of the media industry and made a splash late last year after being profiled in the NYT has been unmasked!

Turns out the man behind the curtain is Paul Armstrong, a former P.R. person at MySpace and he has just penned an article for BusinessWeek about the importance of newspapers giving the readers what they want. Says Armstrong: “There is a huge miscommunication between creator and consumer in terms of value propositions. Nothing has gone “wrong,” per se, it is simply a changed balance of power. Creator and consumer are no longer tied to the other.”

Armstrong believes that media companies need to “focus on the needs of those reading and become part of their routine. If you do this correctly, success should follow. And then, do not sit back!”

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