Traffic Guru Jeff McKay Reportedly Headed to Merlin Media, New 101.9 FM Station

Last week, we told you that longtime traffic reporter Jeff McKay left Metro Networks after nearly 20 years. While McKay has been close to the vest about his next venture, the Daily News may have shed some light.

The paper reports today that McKay, known for his reports on 1010 WINS, will join Merlin Media. In turn, that will further fuel speculation that Randy Michaels‘ upstart media company will flip WRXP/101.9 from a Rock station to News/Talk format.

Broadcasting  consultant Walter Sabo had been brought in to run Merlin. His background includes programming New Jersey 101.5/WKXW, a Metro affiliated station at which McKay also spent many years helping listeners negotiating jams with “The McKay Way.”

The Daily News reports that a timetable for the changeover isn’t known, but it’s not likely to be an extended process.

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