According to Condé Nast, Vogue is in vogue. The publishing house told The Guardian that Vogue’s UK edition is currently enjoying its most profitable year ever, and that’s making confidence at the glossy sky high. ”Brand Vogue has never been more powerful or profitable, or enjoyed a wider reach, than today,” Nicholas Coleridge, president of Condé Nast International, boasted to The Guardian.
Vogue staffers in New York have plenty to be happy about too. The American edition’s September issue — featuring current “it girl” Jennifer Lawrence — packed 665 ad pages, marking it as the second biggest issue in Vogue’s 121-year history. The title also just inked a TV deal with Discovery Communications to air Fashion Fund, a fashion design contest. Additionally, Condé gave Vogue its own online video site. And if all that wasn’t enough, Kanye West is trying to get Anna Wintour to put his baby on the cover.
Yes, 2013 has definitely been a great year for Vogue. Which makes you wonder if they’re considering West’s proposal just for the hell of it.
Update (11:40 am):
This post has been updated to show that Coleridge was referring to British Vogue.