Breaking: FishbowlNY has learned that WCBS-AM has named interim morning sports anchor Brad Heller to the position permanently. Heller replaces longtime morning sportscaster Jared Max, who left for ESPN 1050/WEPN in March.

Heller has been with Shadow Broadcasting Services, which provides sports reports to the station, throughout much of the last decade.

In 2006, Heller left New York for Columbia, South Carolina, where he was play-by-play voice for the University of South Carolina’s women’s basketball team.

Heller attended Syracuse University, like some famous sportscasters before him: Marv Albert, Len Berman, and Bob Costas.   

FishbowlNY attempted to reach WCBS-AM for a comment.