The escalating old-school newspaper feud between The New York Times and The Wall Street Journal has a new-media wrinkle. We speak, of course, of each publication’s participation in badge-distributing social media platform/talk of the town Foursquare.
As TechCrunch points out, the Journal arrives at the pistols-at-dawn New York turf war decked out in “badges,” the digital rewards Foursquare doles out to participants who “check in” to various locations using its software. The Times, meanwhile, has not yet been deputized.
As part of its local launch, the Wall Street Journal has created three new badges for die-hard New Yorkers and Journal readers: The Banker Badge (for checking into the financial district three times), the Urban Adventurer badge (for hitting all five boroughs), and the Lunch Box badge (for twice checking into a restaurant reviewed by the WSJ’s Lunch Box column.
TechCrunch goes on to say that the Times now faces the challenge of generating its own digital trinkets, so that (we presume) it can compete against the Journal in the battle over tech-savvy, happy hour – obsessed young city dwellers.