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Wired’s New Creative Director: ‘I Have to Perform.’

It’s never easy taking over for someone who does a particular job extremely well. When Val Kilmer replaced Michael Keaton in the 90′s Batman film series it was awkward and weird. Yes, the decision to add creepy nipples to the bat suit didn’t help, but Kilmer just didn’t live up to the expectations we had, set by Keaton’s stellar performance.

For Brandon Kavulla, this is his Batman moment. Wired, under the guidance of  its former Creative Director Scott Dadich, became known for its bold, attention grabbing design. Since Dadich moved on to work on digital platforms at Condé Nast, the job of keeping the magazine’s look interesting has fallen to Kavulla.

He at least seems to recognize the big shoes he has to fill, as he tells WWD today that he’s nervous about the future:

I think any magazine you take on, if you don’t feel intimidated or feel like, ‘Oh, man, I really got to do some great stuff,’ you’re not being realistic. It’s like a musician who’s been getting on stage all his life and is still nervous getting up there — people paid for the tickets, and I have to perform.

Kavulla – who adds that he’s going to simplify the magazine’s look in the next few months  – certainly has his work cut out for him. Only time will tell if he ends up pulling a Keaton or a Kilmer.

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