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WNBC Sends Bruce Beck and Katy Tur to London Olympics

Let the Games begin!

Channel 4, the New York home of NBC’s extensive Olympic coverage, is enhancing the Games by sending two reporters to London.

Sports anchor Bruce Beck and reporter Katy Tur will provide updates and features for WNBC newscasts. Their reports will be seen each day of the fortnight starting Thursday and air on Today in New York, along with broadcasts at 5 p.m. and 11 p.m. The noon will be pre-empted by the Olympics.

In addition, David Ushery, who hosts The Debrief, anchors a nightly show from Studio 3C, The Olympics Zone. The 30-minute-program runs at 7:30 Monday through Saturday nights during the Games. The program will feature local Olympian profiles and interviews from London, competition recaps, and other stories of interest to viewers.

“We are proud to offer our viewers local coverage of the London 2012 Olympic Games,” said Michael Jack, president and general manager of NBC 4 New York. “With live reporting from our talent in London, to special programming such as The Olympic Zone, and extensive social media outreach, we will keep our viewers updated on the latest and most exciting Olympic news.”

Much of the social media outreach that Jack talks about is Twitter, where both Beck (@BruceBeck4NY) and Tur (@KatyTur4NY) will keep followers updated and engaged in conversation.

The WNBC Website features an entire Olympics section with a running blog of all the social media reaction to the Olympics.

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