TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Women’s Health and Gilt Groupe Join Forces

Women’s Health and Gilt Groupe, which operates Gilt.com, are teaming up for an e-commerce venture. On January 6 at noon, about 30 items that were selected by Women’s Health Editor-in-Chief Michele Promaulayko will be available for purchase on Gilt.

What kind of items? We’re thinking outfits that will impress at the gym or at the office, like pajama jeans. But don’t quote us on that.

Women’s Health editors will also contribute content to the site, which had Gilt’s Editorial Director, Melissa Liebling-Goldberg, excited. “I think its become an added bonus to the shopping experience to get that level of guidance and an editorial feel to your shopping,” Liebling-Goldberg told WWD.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!