Michael Rinzel, a digital media strategist with extensive experience in commercial entertainment cable television, has been named director of digital content.
In this role, Rinzel will provide strategy and leadership in WQXR aspiration to become a leading media source of classical music. He will oversee the relaunch of WQXR.org in Fall 2011, which will include robust video content, online partnerships, and special music streams, and will support on-air programming and festivals.
“As an ardent fan of public radio, I’m excited to help realize WQXR’s goal of creating a home and global meeting place for classical music fans in the 21st century,” said Rinzel. “WQXR has a unique opportunity to engage more fully with both its traditional audience of classical music lovers, as well as a whole new segment of casual, yet digitally engaged listeners eager for new musical experiences. I’m looking forward to bringing the skills I honed in commercial media to greater serve the public media audience.”
Rinzel brings to WQXR more than 15 years of interactive media experience, primarily as a digital strategist for traditional media companies. As senior director of digital programming and production, Rinzel developed the digital strategy for VH1’s slate of TV series programming at MTV Networks. In this position he oversaw the website and partnered with TV producers to create hundreds of short form ancillary video pieces for VH1’s television shows.
“I’m delighted to welcome Mike to the WQXR team as we continue to grow our efforts to become the premier classical music platform on-air and online,” said Graham Parker, WQXR chief. “His expertise in enhancing user experience, video content, user generated content, and social media will help us create a vibrant, interactive, and yes, entertaining experience for WQXR.org visitors from all around the globe. And because Mike is a lifelong musician, we know his work will be infused with a true passion for the diverse musical menu we offer across WQXR and our new music stream Q2.”