2006 #’s: MSNBC Touts Primetime Gains

“Each of MSNBC’s primetime programs increased viewership for the year,” the network’s year-end ratings release says.

“Hardball with Chris Matthews posted a 4% increase (410,000) at 7 p.m. ET, while CNN (-4%) and Fox News Channel (-13%) were both down.

At 8 p.m. ET, Countdown with Keith Olbermann scored MSNBC’s highest full-year ratings ever for the time period, gaining an impressive 24% for the year (479,000), while CNN (-16%) and Fox News Channel (-15%) both posted double-digit declines…

At 9 p.m. ET, where the network has telecast Scarborough Country since April, viewership has increased 5% for the year (387,000)… CNN (-14%) and Fox News Channel (-19%) both lost viewers for the year at 9 p.m. ET.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.