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40,000 Viewers Separate GMA & Today

“With 14 million viewers watching the network morning programs last week, GMA closed the gap with NBC to only 40,000 total viewers,” ABC said in a press release this afternoon. Today had 5.643 million viewers, while “GMA remained in second place” with 5.598 million, NBC’s press release stated. The Early Show had 2.780 million viewers. This time last year, 740,000 viewers separated GMA and Today. That’s a 95% “slashing of the gap,” ABC notes. In the 25-54 demo, Today averaged 2.75 million and GMA averaged 2.64 million viewers, a gap of 110,000 viewers.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!