ABC Offers ‘Now’ For Free (With An Ad)

“The line dividing consumers’ TV time from their computer time narrowed further this past week, as Disney’s ABC News started offering its online 24-hour cable channel free to anyone willing to sit through a few ads,” MediaPost reports.

“Since the broadband channel originally launched back in March 2003–first as ABC News Live and later as ABC News Now–users have been required to pay either $39.95 for an annual subscription or $4.95 for a month. ABC is now introducing a ‘day-pass’ model, where consumers may agree to watch an ad in its entirety in exchange for carte blanche access to the site’s content for a day. Online magazine Salon.com and The Economist’s Web site, Economist.com, are both longtime ‘day pass’ devotees.” More…

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