An Evening News Sandwich: Headlines, Newsmag-Style Feature, Opinion

In the Wall Street Journal this morning, former WNT EP (and current Journal Editorial Report producer) Paul Friedman says CBS News should “believe in and commit to a newscast that gives people something to chew on, in a different style.” The broadcast should “summarize the news of the day in five minutes or so;” then spend 10 minutes “covering one really good story;” and end with opinion. More…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.