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Brad Pitt, Primetime Live & Newsmags

“Just when it seemed there was no hope for serious journalism on primetime newsmagazines, along comes an unlikely savior: Brad Pitt,” The Hollywood Reporter says. A recent Primetime Live segment “included footage of Pitt and interviewer Diane Sawyer in Ethiopia, where they witnessed firsthand how poverty and AIDS are ravaging the continent.”

“Cynics will snipe that the “Primetime” hour was a shrewd publicity strategy that essentially exploited African travails to repair Pitt’s tabloid-tarnished image. But the sad truth is, maybe every newsmagazine should try a similar approach.” More…

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