TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Broadcast Morning Shows Add 1.2 Million Viewers in Past Year

Much like their evening news counterparts, America’s morning shows are on the rise as well. In the just finished second quarter, NBC’s “Today,” ABC’s “Good Morning America” and CBS’s “The Early Show” added a combined 1.2 million viewers compared to the same period last year.

ABC’s “Good Morning America” was up the most in Total Viewers (+14.75%) and A25-54 viewers (+8.8%). This was the show’s most-watched second quarter in six years in Total Viewers and the most-watched in three years in younger viewers.

“GMA” still trails NBC’s “Today” by an average of 700K viewers each day. The #1 morning show, which saw an anchor change earlier this month, is up +9.6% year-over-year in Total Viewers and up +5.6% in A25-54 viewers. “The Early Show” was also up in Total Viewers (+2.4%) but it was the only show to shed A25-54 viewers (-1.21%).

The averages for Q2 2011:

  • Total Viewers: NBC: 5.60M / ABC: 4.90M / CBS: 2.51M
  • A25-54 viewers: NBC: 2.52M / ABC: 1.85M / CBS: 988K
Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and shoot their best reel yet. Register now!