Broadcast Morning Shows Add 1.2 Million Viewers in Past Year

Much like their evening news counterparts, America’s morning shows are on the rise as well. In the just finished second quarter, NBC’s “Today,” ABC’s “Good Morning America” and CBS’s “The Early Show” added a combined 1.2 million viewers compared to the same period last year.

ABC’s “Good Morning America” was up the most in Total Viewers (+14.75%) and A25-54 viewers (+8.8%). This was the show’s most-watched second quarter in six years in Total Viewers and the most-watched in three years in younger viewers.

“GMA” still trails NBC’s “Today” by an average of 700K viewers each day. The #1 morning show, which saw an anchor change earlier this month, is up +9.6% year-over-year in Total Viewers and up +5.6% in A25-54 viewers. “The Early Show” was also up in Total Viewers (+2.4%) but it was the only show to shed A25-54 viewers (-1.21%).

The averages for Q2 2011:

• Total Viewers: NBC: 5.60M / ABC: 4.90M / CBS: 2.51M

• A25-54 viewers: NBC: 2.52M / ABC: 1.85M / CBS: 988K

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