TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

C-SPAN Archives a Treasure Trove of Material for News Orgs

CSPAN092310.jpgWhenever there is a political story that the cable news channels aren’t covering (or at least aren’t covering in full) there is a good chance C-SPAN will be there. Did CNN or Fox News cover the 2008 Libertarian Party convention? Nope. Did any of them air the entirety of Glenn Beck‘s rally in Washington? No. But C-SPAN carried both in full.

That is why C-SPAN’s massive video archive has become such a boon for news organizations. The archives, going back decades, contai a wealth of information about politicians and politics.

And as Republican U.S. Senate nominee Christine O’Donnell learned, it isn’t always positive. The C-SPAN archives turned into a research opportunity for political opponents and media organizations looking to dig up dirt on the candidate from Delaware.

As Howard Kurtz writes in the Washington Post:

In the media age, if you say something in front of a camera, it’s fair game. The challenge has always been to find these blasts from the past. C-SPAN makes it that much easier for journalists on deadline.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!