HLN saw double-digit gains in August while finishing third in the total day demo, ahead of MSNBC. The network also saw the second biggest total day growth year-over-year, behind only sister network CNN.
The ratings for August 2014:
- Primetime (Mon-Sun): 361,000 total viewers / 126,000 A25-54
- Total Day (Mon-Sun): 281,000 total viewers / 111,000 A25-54
Compared to August 2013, HLN is up +16% in total viewers and up +22% in A25-54 demo for total day. In primetime, HLN is up +17% in total viewers and up +13% in the demo. “Nancy Grace” led the way for HLN, drawing 400,000 total viewers and 138,000 demo viewers, up +12% vs. last August. But it was “Forensic Files,” which HLN runs in the late afternoons, late nights and all weekend long, which showed the most growth, up and average of +37%.
More from HLN after the jump…